An amazing piece I read on Outlook today, something that really moved me. A public service advertisement, at the invitation of Outlook by TapRoot India (the guys behind the amazing Ganesh Chaturti ads on Times of India). Aptly titled “Guts”:
Not the money it makes. Not the pace its sets. Not the dreams it sells.
A city is made by the guts it shows.
On a day when you’re hit by 4 terror strikes in 15 minutes and half the city rushes to help instead of rushing away, that’s guts.
When you pay almost half the nation’s taxes in return for almost half its liabilities and still show up at work when the train services are disrupted that shows guts as well.
When you crush a man firing an AK-47 in a bear hug so that all the bullets stay in your body and don’t hit anyone else, that’s guts.
When you abandon your fancy car on a flooded road and wade on to keep an appointment with someone who’s probably just abandoned the Virar local, that’s guts.
When a cabbie drives a pregnant woman to hospital through bullets and grenades at no cost but overcharges the next customer to cover his loss, that’s guts.
When you open a wada pav stall next to McDonald’s and believe it’s fair competition, that’s guts.
When a cafe that’s been blown to bits by terrorists opens to record crowds in just three days, causing it to close early because it can’t handle the demand, that’s guts.
So the point really is this.
You can bomb our hotels and shoot out our railway stations. You can spill our blood and shed our tears. You can narrow our minds and widen our distances.
But what can you do about our guts?
The guts of a nation.