Indian Rap and now, Su.1 Productions
Remember Baba Sehgal?
It was the good old ‘90s, when bald men with hairy chests and pretentious lyrics could pass off as Indian rappers. It was the same decade that had TV commercials of regular bathing soap launching the next Bollywood heroines.
So it goes.
Somehow I still remember the video for ‘Baba Ho Gaya Deewana’ by our own Baba Sehgal of course. The one where he’s stuck inside a TV and tries everything conceivable to ogle and gawk at a female in her room. It’s a different matter that the said female proceeds to bathe, change clothes and apply makeup during the course of the music video. In a very Rajnikanth-esque tradition, Baba Sehgal even manages to move the TV to the ‘correct’ position.
So it goes.
Don’t believe me? I present to you, your honour, file number fourty-six, article 12: a four-minute video –
Like Baba Sehgal would say, it’s garam and spicy. Tere gore gore gaal tere kaale kaale baal.
That Was Then, Now is Now
Overall, I would say that the production quality was sad. Those beats sound as if they were made from a quarter-size Casio keyboard. Baba Sehgal looks like he was dressed in all the reject garments of even B-grade movie actors. And the female? Oh don’t get me started on that female.
Let’s just let it be.
Forward to 2011. Indian rap still hasn’t taken off. There are multiple reasons, but barring the fact that Bollywood music has cannibalized the industry, there aren’t many. [Note: Rant complete.]
How about ‘Disconnect’ by Su.1 and Prozpekt and (no-hip-name-yet) Ashish D’souza:
It’s so dark, dingy and depressing. Yes, you got that right, that video’s shot with a backdrop of Mumbai. There’s some meaning in the lyrics there. A different level of sound production – far more layered than our Baba’s.
Sadly, I don’t see such music hitting our TV channels. Or your iPods.
If an Indian Comic Con can take off, then so can Indian rap!